Why do a Press Release?
By creating a press release, you are directing the narrative on information involving your company. The goal is to set the record straight, before or after an event or change. This way you can have a concrete date and time for when the facts were set straight.
Use press releases as a sort of mission statement for your company. Either as a primary or initial digital declaration, or as a record of a change in direction. Your company’s digital presence is ever expanding, do yourself a favor and leave a trail of bread crumbs back to the truth.